A Nigerian man living in the United States has ignited a wave of online reactions after publicly expressing outrage over being charged $140 for a plate of pounded yam and egusi soup, a beloved West African dish. The incident, captured in a TikTok video posted by user @kingsmartonline, has since gone viral, drawing attention to the rising cost of African cuisine in diaspora communities.
In the video, the man laments, “African food sellers in America, you guys are too expensive,” while holding what appears to be a modest serving of the traditional meal. His emotional outburst—equal parts disbelief and humor—has resonated with thousands of viewers, many of whom shared similar experiences of paying exorbitant prices for familiar comfort foods abroad.
Pounded yam and egusi soup are staples of Nigerian culinary heritage, often enjoyed at home or in local restaurants for a fraction of the cost. However, in international markets, the price of ingredients, labor, and niche demand have driven prices to levels that many find shocking.
Food experts note that while the dish may be priced higher due to import costs and preparation time, a $140 tag is far from typical—even in premium African restaurants. The incident has sparked broader conversations about accessibility, authenticity, and the commercialization of ethnic cuisine.
The viral moment has prompted calls for more transparency in pricing and better support for African-owned food businesses abroad. Some users defended the restaurant, citing overhead costs and limited ingredient availability, while others demanded fairer pricing and portion sizes.
As the video continues to circulate, it has become more than just a humorous rant—it’s a cultural flashpoint. The story underscores the emotional connection diaspora communities have with their food, and the tension between nostalgia and economic reality.