Former Big Brother Naija (BBNaija) housemate, Queen Mercy Atang, has sparked global buzz after her bold bread-inspired outfit at the 12th Africa Magic Viewers’ Choice Awards (AMVCA 12) caught the attention of Guinness World Records.
The reality star and entrepreneur turned heads on the red carpet with a dramatic gown reportedly crafted from approximately 500 loaves of bread. Designed by celebrity stylist Toyin Lawani of Tiannah’s Empire, the avant-garde look was a strategic move to promote Queen’s bakery business, Switcakes Desserts. She complemented the ensemble with a pot of ewa agoyin, fully embodying her entrepreneurial brand.
Guinness World Records joined the conversation in the comments section of Queen’s Instagram post, noting: “Well, we do have a record for the largest cake dress… hmmm.” The comment has ignited widespread speculation about a potential new world record for the bread-themed creation.
Queen responded enthusiastically, writing: “Hello @guinnessworldrecords, I see you in the comment section,” further fueling excitement around the possibility of an official Guinness World Records attempt.
Speaking about her unique fashion statement, Queen emphasized that the outfit was intentional marketing. “What other place is better to advertise my business than the AMVCA?” she told media outlets. The creative display has generated massive social media engagement, with many praising her boldness and business acumen, while others debated the concept of wearing edible materials on the red carpet.
This moment highlights the intersection of fashion, entrepreneurship, and entertainment at one of Africa’s biggest award shows. Industry watchers are now anticipating whether Queen’s bread dress will officially challenge or set a new Guinness World Record, building on the existing largest wearable cake dress record of 131.15kg.
Queen Mercy Atang continues to leverage her platform as a BBNaija alumna, actress, and businesswoman to push creative boundaries and promote her brands.